Launched in 2012, Sole Individual has developed and refined itself to not only design and produce merchandise of our own but now curate brands which offer valued consumers everything from Apparel, Footwear, Accessories, Prints and Tech goods.

Sole Individual gives you the glimpse into the mind of our founder Rico from his style of fashion to the culture he loves. 

At the heart of HBX are our valued customers. Everything we do, from creating engaging and inspirational content through our gripping editorials, to traveling the world in the search of inspiration to give you new and exciting products.

We hope you enjoy your shopping experience with us and please do not hesitate to reach out to our Customer Service should there be questions, concerns, observations or even styling tips.